Flickr - some people color within the lines, I draw them

Here’s something that stuck out getting to the middle of this piece: you aren’t looking for a coach.

…People buy business books because they’re hoping for frameworks to solve their immediate problems (getting more leads, improving sales, scaling staff.) Choice isn’t like that. It’s a self-help book disguised as a business book. It’s about finding your way in a world gone mad. One that’s designed to distract you. But, it was positioned as a book to help you make more money. And, honestly, I underestimated just how little the world wants another business book. This applies beyond books…

And not much about what you might see on this site doesn’t look like “hey, hire this person to coach you forward because there’s this (clear and obvious) gap to what you are doing in your team or small business. Heh, have you seen those sites though… you read the platitudes and the links to the books, or maybe the case studies and testimonials and you are confident in them doing ???

Here’s the thing… you and I know the future holds change that’s easy, and change that’s adaptable. There’s going to be things you don’t know but will find out. And things you find out that you don’t know. And then you will… well, what will you do?

Some of you might be adroit enough to experiment. And from there map a few ways forward. Some of you might take such a map and script a few quick actions to address notable pain points, while others will see clearly where they need to add help. All of these are solid steps.

And some of you will do nothing. And that also might be a good thing - if your business or the industry situation is so rough going that anchoring makes better sense. Or you do nothing because you are frozen, overwhelmed, or threatened into stillness. As long as you understand why… or know where you might need to address those wounds.

But, all of this to say you aren’t here because you are looking for a coach to help you navigate whatever comes next. That’s actually our outcome, our posture. What do you need? Insight, empathy, intelligence, expertise… experience without incurring costs of building it yourself?

Yea, we get it. And you probably shouldn’t have to guess at how that is supposed to happen when you visit here.

HT: Referenced article shared by Trailblazin Tech